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Zalando email concept with the headline What do I wear?, bold black-and-white typography, and a street-style image featuring an orange shoulder bag

Zalando · Inner Voices campaign email concept

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Rainbrand supplied Zalando’s brand context for this email concept. The Autumn/Winter 2026 “Inner Voices” premise shaped the headline “What do I wear?” and the invitation to explore personal style. Typography, layout, and imagery guidance shaped the bold black-and-white type, generous space, orange accents, and an original AI-generated street-style image. Use the same workflow to build reusable HTML email for your brand. Your connected development environment creates and previews the HTML; your email platform handles sending and analytics after you adapt and import it.

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What you need

  • A development environment connected to Rainbrand through MCP.
  • A ready brand in Rainbrand, or sources to create one.
  • A campaign goal, audience, and destination for the main call to action.

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Run it with your agent

Connect Rainbrand to your agent

Connect Rainbrand through MCP in your development environment.
Adapt this starting prompt:

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How it worked

1

Read the relevant brand context

Rainbrand supplied voice, campaign, typography, layout, and imagery guidance. The concept pairs Zalando’s original wordmark and orange brand mark with expressive typography and a full-width street-style image.
2

Develop the campaign idea

The “Inner Voices” premise turns everyday indecision about getting dressed into a short invitation to explore personal style. An original AI-generated image shows a person walking along a damp street in a black coat, cream skirt, and orange shoulder bag. It uses no campaign photography, campaign talent, celebrity likenesses, or third-party marks. The copy makes no product or delivery claims.
3

Build the HTML email

A table-based layout and inline styles carry the design. The original Zalando Sans font is bundled with the SIL Open Font License 1.1; Arial and Helvetica provide fallbacks for email clients that do not load it.
4

Preview and review

Use desktop and mobile browser previews to check the layout and compare the result with the brand guidance. Browser previews do not establish how every inbox will render the email; test your target email clients before sending.

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What each system did

  • Rainbrand supplied the brand guidance and assets.
  • The connected development environment wrote the copy and HTML, then rendered and reviewed the preview.
  • Your email platform handles contacts, sender identity, subscription links, sending, and analytics after you import the HTML.

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Before you send

  • Replace the browser-view, preferences, unsubscribe, and company-address placeholders with your platform’s supported values. Check the campaign claims and destination links.
  • Send test emails through your platform and check the clients your audience uses, including mobile layout, blocked images, and fallback fonts.
This email is independent concept work, not official or endorsed by Zalando.