{
  "version": 1,
  "brand": "TANNIN",
  "source": {
    "title": "TANNIN — Urban Tea Room Identity & Packaging",
    "designer": "Anna Kuziuk",
    "published": "2025-10-22",
    "url": "https://www.behance.net/gallery/237049849/TANNIN-Urban-Tea-Room-Identity-Packaging"
  },
  "images": [
    {
      "path": "assets/images/reference/01-cup-and-retail-packaging.webp",
      "role": "reference",
      "description": "Iced-tea cup and retail sleeve showing wordmark scale, pale lilac art direction, and small utility copy.",
      "referencedBy": ["references/photography.md", "references/packaging-and-applications.md"]
    },
    {
      "path": "assets/images/reference/02-carrier-and-tote.png",
      "role": "reference",
      "description": "Street-level cup carrier and tote showing type, illustration, and real-world brand scale.",
      "referencedBy": ["references/packaging-and-applications.md", "references/photography.md"]
    },
    {
      "path": "assets/images/reference/03-storefront-signage.webp",
      "role": "reference",
      "description": "Exterior wordmark and descriptor lockup in a restrained environmental application.",
      "referencedBy": ["references/logo-and-marks.md", "references/packaging-and-applications.md"]
    },
    {
      "path": "assets/images/reference/04-packaging-series.png",
      "role": "reference",
      "description": "Close packaging study across flavors, including color families, data rails, and grainy illustrations.",
      "referencedBy": ["references/color-and-type.md", "references/illustration-system.md", "references/packaging-and-applications.md"]
    },
    {
      "path": "assets/images/reference/05-poster-system.webp",
      "role": "reference",
      "description": "Three-poster campaign showing editorial type collision, frames, pills, seals, photography, and organic color fields.",
      "referencedBy": ["references/layout-and-composition.md", "references/voice-and-messaging.md"]
    },
    {
      "path": "assets/images/reference/06-tea-boxes-and-message.png",
      "role": "reference",
      "description": "Carton family beside a campaign statement, useful for product hierarchy and voice.",
      "referencedBy": ["references/packaging-and-applications.md", "references/voice-and-messaging.md"]
    },
    {
      "path": "assets/images/reference/07-social-stories.webp",
      "role": "reference",
      "description": "Three social story layouts mixing product, lifestyle photography, utility labels, and bright grounds.",
      "referencedBy": ["references/layout-and-composition.md", "references/photography.md"]
    },
    {
      "path": "assets/images/reference/08-packaging-and-sachets.webp",
      "role": "reference",
      "description": "Cartons and sachets showing how illustration and lettering adapt across package sizes.",
      "referencedBy": ["references/illustration-system.md", "references/packaging-and-applications.md"]
    },
    {
      "path": "assets/images/reference/09-instagram-grid.webp",
      "role": "reference",
      "description": "Social grid and phone mockup showing the cadence between product, campaign, and lifestyle imagery.",
      "referencedBy": ["references/layout-and-composition.md", "references/photography.md"]
    },
    {
      "path": "assets/images/reference/10-brand-introduction.webp",
      "role": "reference",
      "description": "Outdoor menu board showing the high-contrast wordmark, wrap illustration, and anti-ceremony message.",
      "referencedBy": ["references/logo-and-marks.md", "references/voice-and-messaging.md"]
    },
    {
      "path": "assets/images/reference/11-logo-and-concept.webp",
      "role": "reference",
      "description": "Menu and tea-service photography demonstrating tiny labels, seal stickers, and bright prop color.",
      "referencedBy": ["references/photography.md", "references/packaging-and-applications.md"]
    },
    {
      "path": "assets/images/reference/12-experience-collage.webp",
      "role": "reference",
      "description": "Sachet field showing the full flavor illustration family and repeat behavior.",
      "referencedBy": ["references/illustration-system.md", "references/color-and-type.md"]
    },
    {
      "path": "assets/images/reference/13-menu-and-merch.webp",
      "role": "reference",
      "description": "Cup and apron photography showing low-key merchandising and a muted material palette around the bright identity.",
      "referencedBy": ["references/photography.md", "references/packaging-and-applications.md"]
    },
    {
      "path": "assets/images/reference/14-motion-identity.webm",
      "role": "reference-motion",
      "description": "Animated lineup of the original fruit, flower, and ribbon illustration family.",
      "referencedBy": ["references/illustration-system.md"]
    },
    {
      "path": "assets/images/reference/14-motion-identity-cover.png",
      "role": "reference-still",
      "description": "Static first frame of the illustration-family animation for renderers without GIF support.",
      "referencedBy": ["references/illustration-system.md"]
    },
    {
      "path": "assets/images/reference/15-motion-packaging.gif",
      "role": "reference-motion",
      "description": "Animated packaging dieline for the Hibiscus Evening carton.",
      "referencedBy": ["references/packaging-and-applications.md"]
    },
    {
      "path": "assets/images/reference/15-motion-packaging-cover.png",
      "role": "reference-still",
      "description": "Static first frame of the packaging-dieline animation.",
      "referencedBy": ["references/packaging-and-applications.md"]
    },
    {
      "path": "assets/images/generated/peach-shiso-botanical.png",
      "role": "generated-example",
      "description": "AI-generated peach, shiso, and tea-blossom illustration made as a raw layout asset, not source identity artwork.",
      "referencedBy": ["references/generation-guidance.md"]
    }
  ],
  "svgs": [
    {"path": "assets/svg/marks/tannin-wordmark.svg", "role": "reconstructed-mark", "description": "Editable wordmark approximation using the bundled display substitute."},
    {"path": "assets/svg/marks/tea-and-vibes-seal.svg", "role": "reconstructed-mark", "description": "Editable scalloped utility seal."},
    {"path": "assets/svg/marks/urban-tea-room-seal.svg", "role": "reconstructed-mark", "description": "Editable circular descriptor seal."},
    {"path": "assets/svg/illustrations/ribbon-bloom.svg", "role": "reconstructed-illustration", "description": "Grainy abstract botanical primitive."},
    {"path": "assets/svg/illustrations/loop-fruit.svg", "role": "reconstructed-illustration", "description": "Grainy fruit-and-ribbon primitive."},
    {"path": "assets/svg/templates/poster-template.svg", "role": "template", "description": "Editable 3:4 campaign poster skeleton."},
    {"path": "assets/svg/templates/packaging-front-template.svg", "role": "template", "description": "Editable tea-carton front skeleton."},
    {"path": "assets/svg/examples/less-polite-poster.svg", "role": "generated-example", "description": "New campaign poster proving the reconstructed system."},
    {"path": "assets/svg/examples/peach-shiso-carton.svg", "role": "generated-example", "description": "New seasonal tea carton proving the reconstructed system."}
  ],
  "fonts": [
    {"path": "assets/fonts/BodoniModa-Variable.ttf", "role": "display-substitute", "license": "OFL-1.1"},
    {"path": "assets/fonts/BodoniModa-Italic-Variable.ttf", "role": "display-italic-substitute", "license": "OFL-1.1"},
    {"path": "assets/fonts/DMSans-Variable.ttf", "role": "utility-substitute", "license": "OFL-1.1"}
  ]
}